Sony ends the VAIO and sells rights to Japanese company.

Ive been working on Sony Vaios as long as I have been working on computers (19+ years). This is a very old and well respected brand. It is now official : Sony has announced that it will be ending production of its VAIO line. The brand and rights will be sold to investment firm by the name “Japan Industrial Partners”, the deal will be final sometime March 2014.

Sony’s VAIO line is definitely associated with high-end notebooks and has had some pretty memorable designs over the past few years. A decline in PC sales is reported to be the main reason for Sony to sell off the VAIO line. Sony has stated they are no longer designing and developing products in the VAIO line and that manufacturing and sales will wind down following the latest batch of notebooks go out globally. Sony said that they can be focusing on imaging, gaming and mobile going forward.

In 2013 Sony saw a net loss of $1. 1 billion, that’s on a $296 million profit. The majority of this deficit is said to be caused by it and notebook divisions. While the TV division is expected to visit a boost with 4K TV’s it was decided that the notebook line isn’t worthwhile anymore.

With this sale by Sony they’ll be laying off 5, 000 employees, which 1, 500 is going to be from Sony’s Japan offices. The investment firm that purchased the VAIO line said that they will be hiring 250 to 300 Sony employees.